Meet the Team
Meet the Senior Leadership Team
The people steering Elect forward, combining commercial insight, operational discipline, and a shared commitment to backing bold UK SMEs.
Dovi David
Founder and CEO
Dovi David
Serial entrepreneur and fintech operator with a track record in building high-growth businesses.
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Joseph Tucker
Fractional CFO
Joseph Tucker
12+ years’ experience leading strategic finance, forecasting, and operational scale across high-growth businesses.
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Ahsan Ahmed
Head of Collections
Ahsan Ahmed
Fintech expert with 15+ years of experience leading collections, recovery and operations.
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Pinchas Zaidorf
Head of Lending
Pinchas Zaidorf
Specialist in SME lending and credit policy, with deep experience in alternative finance.
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Jordan Lee
Head of Operations
Dovi David
Founder and CEO
Dovi David
Serial entrepreneur and fintech operator with a track record in building high-growth businesses.
Go to LinkedIn
Joseph Tucker
Fractional CFO
Joseph Tucker
12+ years’ experience leading strategic finance, forecasting, and operational scale across high-growth businesses.
Go to LinkedIn
Ahsan Ahmed
Head of Collections
Ahsan Ahmed
Fintech expert with 15+ years of experience leading collections, recovery and operations.
Go to LinkedIn
Pinchas Zaidorf
Head of Lending
Pinchas Zaidorf
Specialist in SME lending and credit policy, with deep experience in alternative finance.
Go to LinkedIn
Sarina Shanley
Brand & Marketing Lead
Sarina Shanley
Seasoned strategist leading Elect’s brand, marketing, and commercial growth direction.
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Shaya Klein
Relationships Manager
Shaya Klein
Commercial partnerships manager specialising in broker and SME finance relationships.
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Zoi Meimaridou
Senior Underwriter
Zoi Meimaridou
Risk and underwriting expert with a sharp eye for credit structuring and decision-making.
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David Shooter
Partnerships Executive
Michael Hetherington
Underwriter
Michael Hetherington
Supports key partner relationships and funding pipeline development.
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Jordan Klien
Marketing Executive
Jordan Klien
Leads campaign execution while supporting brand strategy and engagement across digital channels.
Ayala Bitton
Social Media Associate
Ayala Bitton
Executes day-to-day social media campaigns and supports content rollout across platforms.
Danny Court
Finance Operations Manager
Danny Court
Oversees payment flows, reconciliation, and day-to-day finance operations to support fast, accurate funding.
Prabriti Kaphle
Jr Managing Accountant
Prabriti Kaphle
Supports company-wide accounting and reporting, with a focus on accuracy and month-end delivery.
Laraib Hussain
Underwriting Analyst
Laraib Hussain
Supports fast, accurate credit decisions through financial and business analysis.
Brooklyn Matteo
Partnerships Manager
Brooklyn Matteo
Partnerships lead focused on building strong broker relationships and driving SME funding opportunities.
Kristine Ghviniashvili
Underwriting Analyst
Kristine Ghviniashvili
Underwriting analyst with a focus on pre-decision review and credit clarity – ensuring clean, fundable deals.
Davit Tvildiani
Underwriting Analyst
Davit Tvildiani
Supports the underwriting process through detailed pre-checks and financial review.