Meet the Team
Meet the Senior Leadership Team

The people steering Elect forward, combining commercial insight, operational discipline, and a shared commitment to backing bold UK SMEs.

Dovi David

Founder and CEO

Dovi David

Serial entrepreneur and fintech operator with a track record in building high-growth businesses.
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Joseph Tucker

Fractional CFO

Joseph Tucker

12+ years’ experience leading strategic finance, forecasting, and operational scale across high-growth businesses.
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Ahsan Ahmed

Head of Collections

Ahsan Ahmed

Fintech expert with 15+ years of experience leading collections, recovery and operations.
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Pinchas Zaidorf

Head of Lending

Pinchas Zaidorf

Specialist in SME lending and credit policy, with deep experience in alternative finance.
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Jordan Lee

Head of Operations

Jordan Lee

Head of Operations
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Dovi David

Founder and CEO

Dovi David

Serial entrepreneur and fintech operator with a track record in building high-growth businesses.
Go to LinkedIn

Joseph Tucker

Fractional CFO

Joseph Tucker

12+ years’ experience leading strategic finance, forecasting, and operational scale across high-growth businesses.
Go to LinkedIn

Ahsan Ahmed

Head of Collections

Ahsan Ahmed

Fintech expert with 15+ years of experience leading collections, recovery and operations.
Go to LinkedIn

Pinchas Zaidorf

Head of Lending

Pinchas Zaidorf

Specialist in SME lending and credit policy, with deep experience in alternative finance.
Go to LinkedIn

Sarina Shanley

Brand & Marketing Lead

Sarina Shanley

Seasoned strategist leading Elect’s brand, marketing, and commercial growth direction.
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Shaya Klein

Relationships Manager

Shaya Klein

Commercial partnerships manager specialising in broker and SME finance relationships.
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Zoi Meimaridou

Senior Underwriter

Zoi Meimaridou

Risk and underwriting expert with a sharp eye for credit structuring and decision-making.
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David Shooter

Partnerships Executive

David Shooter

Supports key partner relationships and funding pipeline development.
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Michael Hetherington

Underwriter

Michael Hetherington

Supports key partner relationships and funding pipeline development.
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Jordan Klien

Marketing Executive

Jordan Klien

Leads campaign execution while supporting brand strategy and engagement across digital channels.

Ayala Bitton

Social Media Associate

Ayala Bitton

Executes day-to-day social media campaigns and supports content rollout across platforms.

Danny Court

Finance Operations Manager

Danny Court

Oversees payment flows, reconciliation, and day-to-day finance operations to support fast, accurate funding.

Prabriti Kaphle

Jr Managing Accountant

Prabriti Kaphle

Supports company-wide accounting and reporting, with a focus on accuracy and month-end delivery.

Laraib Hussain

Underwriting Analyst

Laraib Hussain

Supports fast, accurate credit decisions through financial and business analysis.

Brooklyn Matteo

Partnerships Manager

Brooklyn Matteo

Partnerships lead focused on building strong broker relationships and driving SME funding opportunities.

Kristine Ghviniashvili

Underwriting Analyst

Kristine Ghviniashvili

Underwriting analyst with a focus on pre-decision review and credit clarity – ensuring clean, fundable deals.

Davit Tvildiani

Underwriting Analyst

Davit Tvildiani

Supports the underwriting process through detailed pre-checks and financial review.